A few people wrote and asked about the meaning of the video and song, “Heartless”. I can speak only about the video. The boys came to me with a skeleton outline of how they wanted the video to be. I took that and ran with it, writing scenes based on their notes and creating a visual which would help them tell their story. The initial police lineup is the song playing backwards and wishing you could go back in time. It’s about being “criminal” in love. It’s about not being open to good things because you’ve been hurt before, therefore you are giving your heart less. Every band member’s segment reflects a true part of their personality.